We collect personal information from our clients and prospective clients for purposes that include the following:
The information forms we ask clients to complete elicit only the information we need for contractual, regulatory and income tax requirements, including: name, address, phone and fax numbers, email addresses, birth date, financial profile. We also collect your payment details to pay for our services.
We continually monitor our data collection practices and encourage you to reach out to us if you have any questions or concerns about these practices.
In addition to the purposes identified to you before or at the time of collection, the personal information we collect when you sign up is used for the following purposes, as applicable:
Referral Programs: If you participate in our referral programs (or other “Invite a Friend” features that may be available in our Websites), we collect the contact information such as email address of the individual(s) who you wish to refer to The Advice Company and consent to receiving the referral. We use this information to send the recipient a one-time email containing information about the referral program. We will retain this information for a short period of time in accordance with our data retention and disposal policy and do not use the email addresses submitted in these circumstances for any other purpose without the consent of the email recipient to do so. Please ensure that you only submit email addresses of individuals with whom you have a personal or family relationship and who have consented to receiving the email from you.
Marketing Communications: From time to time, we may send you email, SMS text messages and other communications about The Advice Company products, services, or events that may be of interest to you, as well as products, services or events of our Affiliates. You can opt-out of receiving marketing and promotional email from us by following the unsubscribe instructions contained in each of our email communications. Alternatively, you can unsubscribe from any of our marketing communications by contacting us at firstname.lastname@example.org
Customer Service/Relationship Manager: If you contact a customer service agent or Relationship Manager with a comment, question or complaint by email, text message, web chat, telephone or video chat, you may be asked for information that identifies you (such as your name, address and a phone number) along with additional information we need to help us promptly answer your question or respond to your comment or complaint. We may record the conversation or retain this information to assist you in the future and to improve our customer service and, product and service offerings.
We collect personal information directly from you, the devices you use to access the Websites, and third party service providers (for example, from credit reporting agencies, or from your mobile service provider, as part of identity verification or fraud prevention). When you sign a contract with a The Advice Company planner, you may be required to speak with with one or more The Advice Company affiliates (e.g. Tax, Estate). These Affiliates may share your information with other The Advice Company Affiliates, including records of transactions and statements of cash and securities in your accounts.
Service Providers: We may transfer your personal information to our Affiliates and other third party service providers who provide various services on our behalf such as identity verification, technology, administration, printing, marketing and advertising, hosting, data analysis, legal and accounting. We restrict service providers’ access to clients’ personal information only on a “need to know” basis in order to fulfill their requirements.
Legal: We and our Canadian, US and other Affiliates and third party service providers may provide your personal information in response to a search warrant or other legally valid inquiry or order, or to another organization for the purposes of investigating a breach of an agreement or contravention of law or detecting, suppressing or preventing fraud, or as otherwise required or permitted by applicable Canadian, US or other law (which may include lawful access requests by Canadian, US or other foreign courts, law enforcement or governmental authorities). We may also disclose personal information where necessary for the establishment, exercise or defence of legal claims and to investigate or prevent actual or suspect loss or harm to persons or property.
We maintain reasonable administrative, technical and physical safeguards in an effort to protect personal information in our custody and control against unauthorized access, use, modification and disclosure. We train our employees to keep clients’ personal information strictly private and confidential. We require all of our staff to sign our privacy document that obliges them to respect and protect clients’ personal information. We ensure that departing staff understand they remain contractually obliged to respect the privacy of clients’ personal information.
Your online access to certain of your personal information is protected with a password you select. We strongly recommend that you do not disclose your password to anyone. We will never ask you for your password in any unsolicited communication (such as letters, phone calls or email messages).
We store personal information electronically on computer servers to which only authorized persons have access, and only by means of secure passwords. We authorize employees and service providers to have access to clients’ personal information only on a “need to know” basis in order to fulfill their job requirements.
Our service providers are transferred the information they need to perform their designated functions and committed to maintaining your confidentiality. Our service providers are not permitted to use your information for any unauthorized purpose. Your personal information may be maintained and processed by our Affiliates and other third party service providers outside of Canada including Quebec, in the US or other jurisdictions. In the event personal information is transferred to the US or other foreign jurisdiction, it will be subject to the laws of that jurisdiction and may be disclosed to or accessed by the courts, law enforcement and governmental authorities in accordance with the laws of those jurisdictions.
Individuals have the right to access, update, and correct personal information in The Advice Company’s custody and control, subject to certain exceptions prescribed by law. If you wish to request access, updating and corrections of inaccuracies in personal information in our possession or control, you may send a written request to this effect to email@example.com We may request certain personal information for the purposes of verifying the identity of the individual seeking access to their personal information records.
In general, you can visit our Websites without indicating who you are or submitting any personal information. However, we collect and/or maintain the IP (Internet protocol) addresses of all visitors to the Websites and other related information such as page requests, browser type, operating system and average time spent on the Websites. We use this information to help us understand activity and to monitor and improve the Websites.
Tracer Tags & Web Beacons: The Websites may also use a technology called “tracer tags” or “Web Beacons”. This technology allows us to understand which pages you visit on the Websites. These tracer tags are used to help us optimize and tailor the Websites for you and other future visitors to the Websites.
Analytics: We may use third parties, including Google Analytics, to help us gather and analyze information about the areas visited on the Websites in order to better understand, evaluate and improve the user experience and the convenience of the Websites.
Social Media: We may offer you the opportunity to engage with our content on or through third-party social networking websites, plug-ins and applications. When you engage with our content on or through third-party social networking websites, plug-ins and applications, you may allow us to have access to certain information associated with your social media account (e.g., name, username, email address, profile picture, gender) to deliver the content or as part of the operation of the website, plug-in or application. When you provide information from your social media account, we may use this information to personalize your experience on the Websites or our applications and on the third-party social networking websites, plug-ins and applications, and to provide you with other products or services you may request.